Phitex 2011


The Department of Tourism (DOT) through its marketing and promotions arm, the Tourism Promotions Board (TPB), will stage the 11th Philippine Travel Exchange (PHITEX) on 30 August to 01 September 2011 at the SMX Convention Center. 

With the theme “Philippines: Undiscovered Treasures,” PHITEX 2011 unfolds the country’s hidden gems, best-kept secrets and natural bounties scattered throughout its 7,107 islands.  From the stunning geographical landscapes, verdant vistas, sun-blessed shores, prolific underwater life and the myriad of adventures on offer, to the vibrant nightlife, remarkable shopping and delectable cuisine, unique destinations and activities will be introduced and  promoted during the event. 

 With the main objective of sustaining the growth of inbound tourists to the Philippines, the Travel Exchange or TRAVEX, the principal module of PHITEX ,  which will be held on 01 September,  will provide a venue for invited Foreign Buyers of tourism products and  services ,  to transact business with Philippine Sellers on  a one-on-one  pre- scheduled  business appointments. 

The Pre and Post Tours will be an experiential tour for the Buyers bringing them to the highlighted attractions that are critical in their decision making.   

On the other hand, the Educational  Seminars on 31 August for Sellers , will provide updates and insights on how to maximize opportunities from vital and potential tourist source markets. 



  • To provide a venue for foreign buyers of travel products to conduct  business with Philippine tourism suppliers on pre-scheduled business appointments;
  • To entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the archipelago; and
  • To generate maximum exposure of the Philippine destinations to key target markets and launch packages designed for niche markets.