Phitex 2011

Message  from the Secretary

A bigger, more profitable Philippine Travel Exchange (PHITEX) is upon us!


Scheduled 31 August to 02 September, the 11th PHITEX will once again be held at the SMX Convention Center.  With the theme “Philippines: Undiscovered Treasures,” the annual marketing event brings to the forefront some of the archipelago’s bountiful natural wonders, hidden attractions and unique activities to the attending Buyers. 


Over 200 pre-screened international Buyers are expected in the Travel Exchange with tourism specialists in key markets sharing relevant and timely updates during the Educational Seminars.  In addition to the multitude of travel products and combinations on offer, Buyers can also look forward to the Experiential Tours for a sampling of the country’s spectacular beauty and renowned warmth of its people. 


In addition to the new tourism products, our Buyers will be delighted to find that many destinations are now bringing fresh perspectives to traditional attractions with exciting activities such as the all terrain vehicle (ATV) adventures in Bicol and Bohol, the four-wheel drives in Paoay, the paddle and soak in the therapeutic sulphur waters of Mt. Pinatubo’s caldera, and surfing in La Union and Siargao. 


Philippine Tourism is in an exceptional upswing.  Come, be a part of this vibrant collaboration, provide unforgettable holidays, meaningful visits and be our partner for success. 




Secretary, Department of Tourism